TAG Heuer Carrera Connected Launch Live

After over a year of publicly ping-ponging on their view of smartwatches, TAG Heuer will officially launch their Carrera Connected today at 11am ET. You can follow along and watch the unveiling live via the embedded YouTube feed after the break. Besides a partnership with Intel and Google (who also worked on Fossil’s Q series), little is known about the device. One of the only rumors thus far about the smartwatch is that it will likely include upgradable internals. This would push the Carrera Connected closer to being a true keepsake device versus a fashionable consumer electronic.

Besides a statement from almost a year ago that TAG Heuer would not enter the smartwatch market unless they were able to offer something completely unique, a quote from the company’s CEO, Jean-Claude Biver, in this Sunday’s edition of Swiss newspaper Le Matin is one of the only official comments on features. Biver states that, “Our watch will have almost the same features as an Apple Watch, but I don’t want to say too much.” We find it odd that Biver would declare the TAG Heuer device is almost like an Apple Watch after the company dismissed it as a “toy” last fall.

We can’t wait to see what TAG Heuer has up its sleeve! Head past the break to watch the unveiling live at 11am ET.