Under Armour

2016 2017 Gift Guide Best Fashion Tech
Fashion, Gift Guide, Shoes

Holiday Gift Guide – Fashion Tech

2016 2017 Gift Guide Best Fashion Tech

Like flying cars and space hotels, we haven’t quite reached the “not so distant” future promised by fashion tech. LED laden dresses are far from the norm and we don’t yet have self fitting clothes. But that doesn’t mean fashion tech isn’t producing some incredible new ideas that have the potential to shift their industry. Even better, you can own some of these spectacular products today! Check out our list of the most exciting new fashion tech products that you can actually buy!  

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Under Armour Architech 3D Printed Midsole Sneakers
Manufacturing, Shoes, Sports

Under Armour Releases Limited Edition 3D Printed Sneaker

Under Armour Launches Architech 3D Printed Midsole Sneakers

When Adidas showed off a prototype 3D printed shoe last year we were very excited to see such a giant leap forward in 3D printing, manufacturing, and sneaker design. What we didn’t realize was that within months there would be a slew of other shoe manufacturers jumping into the 3D printing “ring.” We have seen a second 3D printed sneaker from Adidas, have release plans from New Balance for a pair of kicks with printed midsoles, and even witnessed a successful Kickstarter for a fully 3D knitted shoe. Now we can add one more company to the list. Under Armour just announced a sneaker with a 3D printed midsole. The shoe, called UA Architech go on sale today for $300 through the company’s website and at their company store in Baltimore. The catch…Under Armour only produced 96 pairs. Like other sneakers with 3D printed midsoles, the design is based on a lattice structure. To ensure the pattern of their lattice design achieved the best possible balance of support, cushioning, flexibility, and energy return, the Under Armour used Autodesk’s Within software. Within takes a set of goal perimeters and then automatically generates the optimal 3D printing design. The result is a shoe which Under Armour claims has the “ultimate stability and cushioning.”  

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Under Armour HTC UA HealthBox Band Scale Heart Rate
Sports, Wearable Technology

Under Armour And HTC Launch Ecosystem Of Connected Devices

Under Armour HTC UA HealthBox Band Scale Heart Rate

While Under Armour has seen amazing growth in the sports apparel industry over the company’s 20 year existence, it has not found the same level of success with wearables. The company’s two previous efforts (the E39 and Armour39) amounted to nothing more than niche products. Perhaps they targeted the wrong audience, offered the wrong feature set, or were just too ugly – but Under Armour has hit the drawing board and is trying again, this time with the help of HTC. The new effort from Under Armour features a suite of connected devices designed to promote fitness, call UA HealthBox. While they each work well as individual product, Under Armour has designed them to be most beneficial as a set.

First up is an activity tracking band. Similar in looks to the Nike+ Fuelband and Garmin Vivosmart, the cleverly named UA Band tracks daily movement and sleep, has a heart rate monitor, allows you to log the type of workout you are doing, and connects to your phone for notifications and music control. The device is water proof up to 10 meters, has a touch sensitive monochrome PMOLED display, and a 5 day battery life. Unfortunately the $180 silicon / plastic fitness band is only available in black (with a few red accents) so if you are not a fan of the coloring, you are out of luck. The data recorded by the UA Band is fed via Bluetooth to the UA Record app  on your phone. This app is what Under Armour claims makes their suite of devices so special.  

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Under Armour Mach 39 Suit

Surrounded By Controversy, Under Armour’s Contract With U.S. Speedskating Renewed

Under Armour Speedskating 2014


According to ESPN, last week U.S. Speedskating renewed their contract with Under Armour.  The new contract will see the apparel company providing uniforms through at least 2022.  The announcement is significant following the United State’s disappointing results during the 2014 Winter Games, not medaling in the sport for the first time since 1984.  Under Armour had designed high tech Mach 39 suits for the 2014 team in partnership with Lockheed Martin.  Computer designed and exhaustedly tested in wind tunnels, they were billed as “the world’s fastest.”  The struggling United States clearly placed blame on the suit when halfway through the Games they switched to an older uniform style.  

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