Asics Acquires Aquisition Runkeeper app
Business, Sports

Asics Acquires Popular Running App Runkeeper

Aquisition Asics Acquires Popular Running App Runkeeper iOS MYASICS run tracking

More and more if you want to taken seriously in the fitness apparel space you need an app. Nike has been developing apps in-house for years, Under Armour purchased MapMyFitness, MyFitnessPal, and Endomondo, and Adidas acquired Runtastic. Wanting to keep up with the competition, Asics has snapped up one of the largest remaining fitness apps, Runkeeper. Runkeeper is a veteran iOS app, having been among the first apps in the App Store when the store launched in 2008. While Asics already has a decent (and well liked) app with MY ASICS, it has failed to create the passion, community, and popularity that Runkeeper has. To illustrate this, MY ASICS has approximately 600 reviews on the App Store while Runkeeper has nearly 45,000 reviews and boasts a user base of over 45 million! The acquisition is estimated to be valued at $85 million. Runkeeper founder Jason Jacobs took to Medium to announce the news and stated that app will continue to exist and be developed. For the end-user he expects very little difference except improved resources to allow developers to be bring things to bear that would not have been possible otherwise.  

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OMsignal Hexoskin Smart Software Update Indiegogo OMrun OMbra Strava Nike Plus Runkeeper MapMyRuns
Clothing, Sports

Both OMsignal and Hexoskin Expand Smartshirt’s Software Offerings

OMsignal Hexoskin Smart Software Update Indiegogo OMrun OMbra Strava Nike Plus Runkeeper MapMyRuns

We are well past a year since the launch of both Hexoskin’s and OMsignal’s smartshirts. These compression shirts (and now sports bra) monitor everything from breathing, to heart rate, to movement. They present the information as raw data and as a summary of fitness levels. At CES this year, both companies took advantage of the venue to announce expanded software offerings. OMsignal introduced the new OMrun platform – a very logic next step for the company, especially with the launch of the OMbra. OMrun looks to offer a suite of data that is especially tailored to helping runners understand an improve their performance. Among the new metrics are cadence, distance, Running Economy (how much O2 you need to travel a distance), and Breathing Rhythm (the number of footsteps per breath in or out). Along with the new focus on running, OMsignal has added new services to connect with, including Runkeeper, Strava, and Nike+. OMrun will launch this spring.  

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